
Stunning user experience
for your digital product

01
Here’s a 5 stage process to make better products. Design thinking is a problem-solving method that focuses first and foremost on user needs, not product specs. Design thinking can help teams create better products that people love
Product design stages
Empathies
Understanding the user’s wants, needs, and objectives is the first stage of the process. Observing and engaging with people emotionally and psychologically is part of this process.
During this phase, the designer tries to set aside their assumptions and gather real insights about the user. The best methods for building empathy can be found here





02
Define
Defining the problem is the second stage of Design Thinking. You’ll begin to make sense of what you’ve learned from empathizing with your users: what are the challenges they face?
Observe any patterns. What is the biggest problem your team needs to solve? A clear problem statement will emerge from the define phase. Instead of saying “We need…”, frame the problem in terms of your users: “Veterinary doctors in Berlin need…”.
You can now begin to formulate solutions and ideas – which leads to stage three.



03
Ideate
It’s time to start looking for solutions. The ideation stage in the Design Thinking process is where creativity happens, and it’s critical to note that this stage is judgment-free! Ideation sessions are held to generate as many creative angles and ideas as possible.
From brainstorming and mind-mapping to body-storming and provocation, designers might use a variety of ideation techniques to generate new ideas. Provocation involves challenging established beliefs and exploring new options and alternatives through extreme lateral thinking.
You’ll narrow down your ideas towards the end of the ideation phase. The best ideation



04
Prototype
The prototype is a scaled-down version of the product that incorporates the potential solutions identified earlier. Each solution is tested in this step to highlight any limitations and flaws.
Throughout the prototype stage, solutions may be accepted, improved, redesigned, or rejected based on their performance in prototypes.

05
Test and iterate
Prototyping is followed by user testing, but the Design Thinking process does not end there. Test results often lead you back to a previous step, allowing you to redefine your original problem statement or come up with new ideas you hadn’t considered before.

“ The project has been in capable hands and the team has demonstrated exceptional responsiveness, engagement, and a genuine commitment to making the project the best it can be. ”
Deepan Sankhar
Delivery head, Cognium Dov


“ The project has been in capable hands and the team has demonstrated exceptional responsiveness, engagement, and a genuine commitment to making the project the best it can be. ”
Deepan Sankhar
Delivery head, Cognium Dov

“ The project has been in capable hands and the team has demonstrated exceptional responsiveness, engagement, and a genuine commitment to making the project the best it can be. ”
Deepan Sankhar
Delivery head, Cognium Dov
Testimonials

“ The project has been in capable hands and the team has demonstrated exceptional responsiveness, engagement, and a genuine commitment to making the project the best it can be. ”
Deepan Sankhar
Delivery head, Cognium Dov


“ The project has been in capable hands and the team has demonstrated exceptional responsiveness, engagement, and a genuine commitment to making the project the best it can be. ”
Deepan Sankhar
Delivery head, Cognium Dov

“ The project has been in capable hands and the team has demonstrated exceptional responsiveness, engagement, and a genuine commitment to making the project the best it can be. ”
Deepan Sankhar
Delivery head, Cognium Dov
Testimonials

“ The project has been in capable hands and the team has demonstrated exceptional responsiveness, engagement, and a genuine commitment to making the project the best it can be. ”
Deepan Sankhar
Delivery head, Cognium Dov
“ The project has been in capable hands and the team has demonstrated exceptional responsiveness, engagement, and a genuine commitment to making the project the best it can be. ”
Deepan Sankhar
Delivery head, Cognium Dov


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We will respond to you within 24 hours.
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We’ll sign an NDA if requested.
-
You'll be talking to product and tech experts (no account managers).
Talk to us and get the project done


-
We will respond to you within 24 hours.
-
We’ll sign an NDA if requested.
-
You'll be talking to product and tech experts (no account managers).
Talk to us and get the project done

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