The landscape of search is on the cusp of a major upheaval. While whispers of an “OpenAI Search” have been swirling for some time, recent developments solidify its arrival. However, Google isn’t simply ceding ground – its own AI-powered search engine, SGE, is quietly making waves. Let’s delve into this battle for search supremacy.
OpenAI’s Gambit: ChatGPT Search Enters the Fray
We previously reported on the chatter surrounding OpenAI’s search ambitions, and now, confirmation is here. OpenAI is building a search engine that leverages the internet’s vast knowledge, complete with source citations. Expect an interface familiar to ChatGPT users, but with the added ability to answer factual queries like “current weather in San Francisco.”
This move signifies a clear challenge to Google’s dominance. OpenAI is essentially declaring, “We’re coming for your search throne, Google.”
The Incumbent’s Arsenal: Google Search and SGE
However, OpenAI faces a formidable opponent. Google boasts a near-monopoly on search, holding a staggering 92% market share. Additionally, Google possesses its own secret weapon: the Search Powered by Generative AI (SGE).
SGE has impressed us so much that it’s become our go-to tool for many simple questions we once directed at Perplexity. Its appeal is undeniable:
- Effortless Activation: Simply enable “SGE, generative AI in Search,” under “Search Powered By Generative AI” in Google Labs.
- Targeted Efficiency: SGE doesn’t bombard you with AI-generated responses for everything. It focuses on providing clear, factual answers for straightforward queries.
- Enhanced Transparency: Unlike some competitors, SGE prioritizes source attribution, displaying information alongside its origin – a move likely intended to appease content creators.
The Stakes and the Strategy
Here’s where things get truly fascinating: Google SGE is demonstrably good. In fact, it’s outstanding. And Google can easily activate it for its billions of users whenever they choose. Therefore, OpenAI isn’t just battling Google Search; it’s facing a two-pronged attack from both the established king and its rising AI champion, SGE.
A Boon for Power Users: Seamless Information Retrieval
Regardless of the victor, ChatGPT Search represents a valuable addition for power users. They’ll have the ability to seamlessly access information within the familiar ChatGPT interface, eliminating the need for constant tab-switching between platforms.
The Unfolding Mystery: Under the Hood of ChatGPT Search
Speculation regarding the model powering ChatGPT Search abounds. Theories range from a fine-tuned ChatGPT-2 to a soft launch of ChatGPT-4.5, or even a smaller version of GPT-4 specifically designed for search functionality.
One thing is certain: the future of search is poised for a dramatic transformation. OpenAI’s bold move has lit a fire under the competition, and Google’s potent response signifies a race for search supremacy. The ultimate winner? The users, who will benefit from a more powerful and versatile search experience.
